Jordan came to me looking to refresh his current logo and to create a full brand identity for his Architectural Consultancy company. He wanted to refine his current logo, by making it more sleek and modern, reflecting the style of architecture that he develops on a daily basis. He also wanted to focus on the economical practices that are becoming the new standard in architectural design today. 

We worked together to develop the brand’s identity through the use of negative space, and updated the original logo design to something more polished and precise.