Brand Design

Walk Arch

Jordan came to me looking to refresh his current logo and to create a full brand identity for his Architectural Consultancy company. He wanted to refine his current logo, by making it more sleek and modern, reflecting the style of architecture that he develops on a daily basis. He also wanted to focus on the economical practices that are becoming the new standard in architectural design today. 

We worked together to develop the brand’s identity through the use of negative space, and updated the original logo design to something more polished and precise.

Moodboard

We wanted to focus on sharp, clean lines and the contrast between solids and voids. The pops of neon green act as a modern accent colour and visually represent the economical issues that architects face in their line of work.

Initial Ideas

Logo Refresh

walk-arch-old-logo-header walk-arch-master-logo-header

Final Branding

Walk Arch architectural consultant business card mockup, side by side
Stationery flat lay, folder with sheets of paper and business cards all Walk Arch branded
3D mockup of Walk Arch signage
Blind embossed Walk Arch logo on white textured paper

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