I enjoy taking part in passion projects and mock briefs, in order to keep my creative juices flowing, and showcase them as part of my portfolio. This brief was part of a ‘Daily Logo Challenge’ I took part in: Create a wordmark logo and identity for an upscale fashion brand.
I decided to celebrate my roots, by creating a Scottish fashion label called ‘Só‘. Deriving from the Scottish-Gaelic word ‘sóghail’, which translates to luxury/luxurious. I then shortened this to Só, as it is simpler, but remains meaningful (and easier to say!)