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Brand Design

PT²

Pamela came to me looking for a logo and complete branding for her personal training business – PT². She wanted something fun and bright, that would appeal to her young clientele. She also wanted the brand to represent herself with her fun pink dip-dyed hair and gold framed glasses.

We worked together to develop the brand’s identity through a bold, colourful and fun approach, similar to her own approach when it comes to training her clients!

Moodboard

We wanted the brand to be bold and energising, so I created this moodboard which takes inspiration from neon LED signs, bright sportswear, and juicy fruits.

Pamela wanted the brand to be inclusive and not too feminine, so I decided to add pops of neon green alongside the pink and gold to balance out the colour scheme.

Initial Ideas

Final Branding

PT² Personal Trainer business card mockup, front and back on OSB wooden background
PT² Personal Trainer loyalty card mockup, front and back on pink background. 10 classes for the price of 8
PT² Personal Trainer leaflets mockup in plastic holder
Client testimonials on Instagram post for personal trainer. iPhone mockup

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