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Brand Design

Messi Pups

My sister (Cyberspace Design) and I made the decision to start a pet harness and accessory brand, alongside our design businesses. This new venture is based on our love for dogs and design, so thought this would be an excellent project to work on together.

We knew that we wanted our own dog, Messi, to be a big part of the brand and so Messi Pups was born. We wanted the brand to be playful, stylish and modern, a brand that we would shop from for our own little pup!


I wanted to incorporate black, greys and white, with a touch of orange (to represent Messi and his little coppery moustache.) I knew I wanted to include some playful typography within the design, as well as some cute little illustrative elements that really capture Messi’s personality. Messi by name, Messi by nature.

Initial Ideas

Final Branding

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entire design!

Website was designed and created by Cyberspace Design, using branding and elements designed by White Lotus Design.

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