What are branding guidelines?
As part of my Bud and Lotus packages, I will provide you with a PDF copy of your brand’s style guide / branding guidelines. This is basically a booklet which contains all the information relating to your brand, including: a font system, primary and secondary colour palettes, design elements (patterns / iconography), and information on correct logo usage.
This guide will also define your key brand information such as the brand’s story, mission, goals, personality and tone of voice. These guidelines will help to keep your brand consistent across all platforms. Below is an example of White Lotus Design’s brand guidelines.